Moroccanoil has launched its first-ever multimedia campaign – a digital short film series that features the brand’s new ambassador, British supermodel/actress Rosie Huntington-Whiteley.

The digital short film series is called Inspired, and it was made by filmmaker Bryce Dallas Howard and produced by RadicalMedia. In addition to the film series, Huntington-Whiteley will appear in the brand’s print ads this month.

Carmen Tal, co-founder, Moroccanoil, commented: “…we wanted to take our notion of beautiful transformations to the next level—by empowering women to discover beauty through inspiration. Rosie is a timeless, global beauty who exudes confidence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic.”